First of all, you should make sure that your business is as visible as possible, which could start by attending a large event and getting your name out there. If there are any special events coming to your town in the near future, such as an expo, it might be a good idea to get a booth at one of these events. Many people will also advertise at major concerts and sporting events because that will immediately add some prestige to your company and will make you appear much more professional.
Another thing that you will learn as you take on business development jobs is that networking can have a major influence on your company as a whole. The more people you meet within the community, the more success you will have and in today's technological age, there are more opportunities than ever before to create contacts. You never know when a contact will come in handy, so make sure that you get out there and meet other business owner as much as possible.
Business development is largely driven by marketing, so it might be a good idea to take a look at your current marketing scheme and revise it. If you are in need of any development whatsoever, it is a good sign that something is not working from the marketing point of view, but this can be changed easily through making some minor changes. If you are just starting out, this strategy should be aimed at new clients, as you will want to attract as many as possible within a short period of time. If you are already established within the community, you might want to completely redesign your business development campaign or just tweak it a little bit. Every situation is different, which leads to a lot of business development jobs being extremely diverse.
A lot of your business's success will be driven by your image, so protect the company's image at all costs. You will want to make sure that you are appealing to target demographics and are able to get through to these people easily and in a way that they can relate to. Your business has all the potential in the world to succeed, so it will come down to how well you are able to come up with a development plan and then implement that plan to its full potential.