Job Description:
A business development director develops new and existing business by generating new leads. The business development director works with sales and marketing to set annual goals and budgets. The director also works with board of directors or owners to develop and carry out business strategy.
Responsibilities:
- Annual new business budget preparation.
- Secures new business through marketing and business strategy plans.
- Pursues new business, prepares proposals and contracts with new clients, and maintains the contracts.
- Promotes products and maintains good public relations.
The director of business development is responsible for market analysis and planning, generating leads, and securing rehabilitation contracts with independently owned facilities. He/she is also responsible for providing start-up coordination for all new business, for supporting marketing efforts that target current external business, and for maintaining positive public relations.
Responsibilities:
- Assumes responsibility for securing rehabilitation contracts with independently owned facilities (SNFs, ALFs home health, outpatient clinics, hospitals, etc.).
- Generates new business leads through cold calls, marketing analysis/targeting key accounts, and trade show operations.
- Maintains positive public relations through professional association membership, association committee membership, and trade shows.
- Assumes responsibility for coordination of new business start-up including facility assessment and customer service, while simultaneously supporting ongoing marketing efforts that target external clients.
- Generates contact-specific and formal monthly sales reports for vice president, marketing, and business development.
- Assists area directors by overseeing contract and proposal preparation.
- Assists vice president, marketing, and business development in annual new business budget preparation.
- Assumes responsibility for meeting annual new business budget goals as set by vice president, marketing, and business development.
- Promotes all Genesis Health Care Network products and services whenever possible.
- Performs other related duties as requested.
Education/Experience/Requirements:
1. The director of business development must possess a minimum of a bachelor’s degree in business, marketing, or a healthcare-related field, along with three years of direct healthcare sales experience or two years of rehabilitation experience.
2. A thorough knowledge of Medicare and other third-party reimbursement is preferred. (1)
Review:
This first job listing is very in line for a director of business development. The job is in healthcare and that industry has a great outlook for the future years. This is a very good place to be in a newly created career. The job description gives the director responsibility for generating new business from beginning to end. The director should always play a major part in business strategy and sales and marketing goals. The education requirements established here include for a four-year degree. You might find that equivalent work experience might be acceptable instead of a degree in the early years of new job development.
The salary isn’t given for this position but look for a benefits package and salary in line with experience and education requirements.
In conclusion, the advertisements for business development employment listed in this article ran true to the standard of the job’s title. Other job listings for this position were also reviewed and found to be consistent in responsibility and title. Hopefully, this new career will benefit your work and carry you through the next five to ten years. Live and work well.
1) “Director Business Development,” Kevin Souder, Copyright 2003–2006 Genesis Health Care.
2) Director of Business Development, Monster, February 2009.
